Benelli on major expansion spree, aims to add 25 dealers by March 2019

First Superbike brand to offer 5-year unlimited kilometre warranty as standard

Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, have recently become the exclusive distributor for Benelli products in India. The company, which currently has 15 dealers, is on a major expansion spree in India and aims to add another 25 dealers across the country by March 2019.

Under the new partnership, the company is relaunching the Benelli TNT 300 and Benelli 302R at an introductory ex-showroom price of ₹3,50,000 and ₹3,70,000 respectively. The Benelli TNT 600i is priced at ₹6,20,000. The company is also offering 5-years of unlimited kilometre warranty as standard. Official bookings have begun across PAN India for a booking amount of ₹10,000 for all three models.

 

Production and dispatch of the Benelli TNT 300, Benelli 302R and Benelli TNT 600i starts in the 1^st week of December 2018, followed by deliveries beginning 2^ndweek onwards, in a phased manner.

 

Vikas Jhabakh, Managing Director, Benelli India said, “A core element of Benelli’s vision in India is to enhance customer satisfaction. On that front, we recently announced revised service interval plans that reduces service costs by up to 34 percent. Staying true to our commitment, we are also announcing 5-years of unlimited kilometre warranty as standard, making Benelli the first Superbike brand in India to offer such an unmatchable benefit to its customers.”

 

Krishna Malge, CEO – Benelli India said, “With a series of new models in the pipeline, we are also focusing on expanding our dealership base across the country. We will have about 40 dealers by March 2019, bringing Benelli closer to our existing and prospective customers”

 

Motorcycle aficionados will also witness the launch of the highly anticipated TRK 502 (Tourer) and TRK 502X (Adventure) models in India, in the first quarter of 2019. The TRK range will also mark Benelli’s entry into the mid-capacity adventure segment in India, proving its legacy and unwavering philosophy of delivering high quality products at competitive prices.

 

The company is also establishing robust after sales service in India to build a relationship of mutual trust and confidence with the existing and prospective customers. As a first step towards making ownership less of a hassle for existing customers, Benelli earlier announced the change in the service schedule through a nationwide campaign.

 

The revised service intervals from every 4000 km or 4 months of periodic service to 6000 km or 6 months of periodic service, has helped reduce the service cost by up to 34%. The benefit is not only applicable to new but also existing customers owning the following Benelli superbikes – TNT25, TNT 300, 302R, TNT 600i, TNT 600GT, TNT 899 and TNT R.

 

The company aims to remain focused on customer service and will continue to connect with riders, to improve after-sales experience across all the existing and upcoming Dealership network.

 

About Benelli

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of ground breaking models, advanced technology, victories and world-renowned riders. In 2005, Benelli became a part of QJIAN JIANG (QJ) group, China. In the ultra-modern factory of QJ, which is located at Wenling, about 500 km away from Shanghai, the production capacity reaches to 12,00,000 vehicles per year, with about 14,000 employees.

 

In 2011, Benelli successfully celebrated its first centenary. Through its association with QJ group, the historic brand Benelli from Pesaro, broadens its horizon to the world. Benelli is ready for future challenges, thanks to an approach that combines Italian genius, style and engineering with the business approach and global vision of a large group like QJ.  With the new synergy between Italy and China, Benelli Q.J. is currently working on multiple projects and aims to establish Benelli across global markets.

 

Further strengthening Benelli Q.J’s position in the global market is Geely’s recent $166 million investment in parent company QJ, giving it 29.77% ownership of QJ’s equity. This makes Qjian Jiang, China’s second largest motorcycle manufacturer.

 

About Adishwar Auto Ride India

Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), which is a subsidiary of Mahavir Group, one of the leading automobile dealers in the country. AARI has been chosen as a preferred partner by Benelli, to distribute Benelli’s exclusive product range in the country. The company is setting up an assembly plant for Benelli in Hyderabad and will assemble, manufacture bikes and import exclusive range of Benelli bikes from Italy & South East Asia regions.