~With the proposed stake sale, ISRL has raised almost 20 crore in season 1 for an overall 5% stake~
1000 CRORE VALUATION – objective
With an objective to reach the maximum audience and elevating the stature of the sport, the promoters are in conversation with private investors to dilute 2% of the stake for a staggering valuation of INR 450 Crore just after the first race. The changing need to look beyond conventional sports is fuelling the excitement for motorsports. With strategic investment and market confidence, India represents a unique opportunity to redefine Supercross and reach new heights.
1000 CRORE VALUATION – objective
Mr. Veer Patel, Director and Co-Founder of CEAT ISRL , expressed his excitement, “We conceptualized it in 2015, documented in 2017, registered in 2019, and the first race took almost a decade to transition from paper to stadium. However, we received a pre-season valuation of INR 350 crores, which is a true testament to market potential and investor confidence. We are overwhelmed by the market response, witnessing an impressive jump of almost 30% in valuation just after the first race held in Pune. Our longstanding conversations with brands and partners have suddenly expedited. We are in the advanced stage of closing a minority stake sale to fuel our Season 1 plans, staying aligned with our INR 150 crore spending target. We are confident of achieving an INR 1000+ crore valuation post Season 3.”
1000 CRORE VALUATION – Sponsors and Strategic Partnerships
ISRL has enlisted CEAT as the title sponsor, Toyota Hilux as the vehicle partner, Axor and Kawasaki India as the industry partner in significant deals. The broadcast rights have been granted to Viacome18 via Jio Cinema and sports 18. The league garnered an overwhelming response from the global sporting community with registrations from over 120 riders worldwide.
1000 CRORE VALUATION – Season one with 2 more races to go..
The first season includes a total of 3 races held in major stadiums, the team is poised to entice the audience of Ahmedabad and New Delhi after a successful completion of the Pune race.
ABOUT CEAT INDIAN SUPERCROSS RACING LEAGUE (ISRL):
The CEAT Indian Supercross Racing League (ISRL) is the world’s first franchise-based Supercross league. This ground-breaking initiative is set to revolutionize the way sports are perceived in India. It is here to create a global extravaganza, an awe-inspiring spectacle that will captivate Indian spectators like never before.
CEAT ISRL will bring athletes around the world to compete in a variety of formats and categories, pushing the limits of their skills and inspiring Indian riders to reach new heights. Prepare to be amazed as our stage performers break records with their charismatic engagement, adding an extra layer of excitement to this premier motorsport event.
The league is committed to providing a safe and competitive environment for riders of all ages and skill levels. The league also believes in giving back to the community and partnering with local organizations to promote youth development and
The Upshifters
