To support Norton’s continued growth, the company has introduced an updated leadership structure. Nevijo Mance will join as Executive Director, overseeing all upstream business operations. In this role, he will lead product design, development and engineering, manufacturing, procurement, quality control, and supply chain management. Nevijo’s focus on these areas will ensure that Norton maintains its high standards of craftsmanship, quality, and innovation, setting a strong foundation for delivering world-class motorcycles to its customers.
Richard Arnold, appointed as Executive Director in June 2024, will manage downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, after-sales service, product management, and public relations. His role will centre on enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets. This will ensure that Norton’s commitment to quality and customer satisfaction is reflected in all customer interactions with the Norton brand.
Also, But unlike other executives who make drastic career switches, Arnold actually rides and owns a Norton V4SV One of One. He stores it in his living room , but that’s more because he likes looking at it and keeping it out of the elements.
With this refined leadership structure, Norton Motorcycles is well-positioned to continue its journey toward becoming a leading global brand in premium motorcycles, staying true to its legacy of quality and craftsmanship for motorcycle enthusiasts worldwide.
Norton Motorcycles – THE NORTON DIFFERENCE Not all bikes are created equal. Nortons stand apart. Nothing else looks like them or feels like them. It’s because Nortons are built without compromise to be the most rewarding bike you can own. Designed for agility, to fit closer, to feel better and react instinctively. Combining our unique mix of industry-leading technology, innovation and craftsmanship, our bikes are assembled in our state-of-the-art facility by passionate experts with quality at the forefront of everything we do. If you want more than just a motorcycle, you want a Norton.
About Norton Motorcycles Norton Motorcycles was founded in 1898, this year surpassing 125 years of innovation technical excellence and unrivalled desirability.
Norton Motorcycles is one of the most iconic British motorcycle brands. It has a tradition of innovation in motorcycle technology, with features advantageous for lightness and strength. Harnessing a design-led approach to contemporary two wheeled manufacturing, producing the most desirable motorcycles in the world.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, currently selling its products globally in over 80 countries, with a wide portfolio of technologically advanced and smart mobility solutions. Under the ownership of TVS, Norton is based out of a new manufacturing facility in the West Midlands, England, building hand-crafted motorcycles with modern day machinery for consistently high quality.
The Upshifters
