One of the key highlights of the festival was the unveil of the Himalayan Flat-tracker FT411 and the launch of the Slide School by Mr. Vinod Dasari, CEO, Royal Enfield. The objective of the Slide School is to bring in an accessible entry into flat track racing for experts and novices alike and revive the culture of fun and engaging flat track racing in India. The first edition of the Slide School will commence in January 2020 at Big Rock Dirt Park in Bangalore. During the Slide School unveil, Royal Enfield also showcased the custom built Himalayan Flat Track (Himalayan FT411) motorcycle which has been developed in partnership with S&S Cycles, USA. The riders registering for the Slide School will be able to ride Himalayan FT specially created to be ridden on the flat tracks. The first ever demo run with the flat track-ready Himalayan FTs was flagged off by Vinod Dasari, CEO, Royal Enfield.
Continuing the journey towards sustainability that started during the Himalayan Odyssey 2019, Rider Mania continued to pursue the message for zero ‘single-use-plastic. ’ All registered participants were provided with metal bottles in order to make a significant impact towards building a sustainable environment by eradicating the use of single use plastic water bottles. No plastic water bottles were sold at the venue instead water stations were placed across various locations at the Rider Mania venue.
Under the #LeaveEveryPlaceBetter initiative, this year Royal Enfield also collaborated with Skrap, a waste management social enterprise that helps offices and events manage waste in a sustainable manner. Together, the aim was to reduce the environmental impact and work towards becoming a zero waste event with a keen focus on waste segregation, behaviour change, recycling and composting. With this the team were able to divert more than 85% of the waste generated away from the local landfills.
All registered participants were provided with metal bottles in order to make a significant impact towards building a sustainable environment by eradicating the use of single use plastic water bottles. No plastic water bottles were sold at the venue instead water stations were placed across various locations at the Rider Mania venue.
At the end of the three days, more than 3000 kgs of Recyclable waste (mostly glass) and more than 450 kgs of Biodegradable waste was collected from the venue to be recycled.
One of the most popular events at Rider Mania was the Dirt Track event which ended with the podium holders of the past and present, across all classes, battling hard for the ‘Race of Champions’ trophy. After a tough battle, Mohammad Zaheer from Art of Motorcycling emerged as the clear winner. This year also saw a special race for participating media as well which received a resounding response.
Rider Mania patrons also saw a host of fun activities like the Plank Race competition, Ace the Hill, Motoball and Ring Toss amongst many other motorcycling sports. Each day ended with riders grooving to the beats of bands like Parikrama, Nash JR, Dualist Inquiry Band , The Local Train, Avial, Agnee, DJ SA and Friends
Royal Enfield also released 200 of its Pinstripe Helmet , an iconic limited edition during Rider Mania. Adorned with the century old pinstripes called Madras stripes, these helmets truly give their owners a distinctive identity. Enthusiasts and Royal Enfield riders can buy these one-of-a-kind helmets soon through an exclusive online sale from store.royalenfield.com for a limited period only.
About Royal Enfield: The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine.
Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350 and 500cc displacement
and the purpose-built Himalayan powered by the new LS410 engine.
Royal Enfield operates through 18 company-operated stores and 900+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350 and 500cc displacement
and the purpose-built Himalayan powered by the new LS410 engine.
Royal Enfield operates through 18 company-operated stores and 900+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas.
Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
For more information about Royal Enfield please visit: https://www.royalenfield.com
