Yamaha breakfast rides debut runNovember 21, 2018
Call of The Blue – breakfast ride
Continuing with the momentum of Yamaha’s The Call of The Blue brand campaign event conducted for the first time at Adventure Island, Rohini in Delhi on November 18, 2018, Yamaha organised a ‘Breakfast Ride’ today with the motorcycle enthusiasts that had started from 2 locations – Yamaha showrooms “Sawhney Automobiles” at Dwarka, New Delhi and “Green Auto” at Faridabad, Haryana and together concluded at Taj Vivanta, Surajkund, Haryana.
The activity was planned to engage various Yamaha two-wheeler owners-riders to the exciting brand culture that Yamaha propagates around the world. The pleasure ride hosted a stylish cavalcade of Yamaha two wheelers involving 70 riders traveling an ongoing distance of 45 kilometers.
As a part of the exciting engagement created through an inspiring riding fraternity, 70 Yamaha two wheeler owners joined the ride with their YZF-R3 (349 cc), YZF-R15 Version 3.0 (155 cc), FZ 25 (249 cc), Fazer 25 (249 cc) and FZ-S FI (149 cc).
The breakfast ride activity had started in the early hours from two Yamaha showrooms – “Sawhney Automobiles” at Dwarka, New Delhi and “Green Auto” at Faridabad, Haryana to conclude together at the Taj Vivanta, Surajkund, Haryana over breakfast and networking. After Chennai, Kolkata, Hyderabad, Bangalore and Delhi event, Yamaha will plan similar events across other cities in India under its brand campaign ‘The Call of the Blue.’