Bajaj Auto Ltd launches new brand identity as “The World’s Favourite Indian”

Bajaj Auto Ltd launches new brand identity as “The World’s Favourite Indian”

January 22, 2019 0 By The Editor
  • New identity reflects breathtaking transition of brand Bajaj from being a domestic scooter maker to a global motorcycle powerhouse in only 17 years.

  • 40% contribution to revenue coming from sales to over 70 countries

  • India’s No.1 in motorcycle exports – 2 out of every 3 bikes exported carry the Bajaj badge.

  • Achieves milestone 2mn unit exports in 2018

Bajaj Auto Ltd, India’s leading automobile company, released its new identity today as “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.