BMW Urban Retail Store in Hyderabad

August 20, 2020 0 By Editorial Team

BMW India today launched its first-ever BMW Urban Retail Store with KUN Exclusive in Hyderabad. Based on the BMW Facility NEXT concept, the BMW Urban Retail Store is an evolution of the dealer network into a new-age interactive urban space. It offers customers an enriched brand experience in a unique ‘phygital’ environment. Thus combining the best physical experience with digital innovation. The facility comprised of a showroom with BMW and MINI lifestyle apparel and car accessories along with a café.

The BMW Urban Retail Store has an integrated Café with a lively, modern and interactive environment where fans will experience multiple facets of the BMW brand, its products and services.

The store exclusively showcases BMW and MINI Lifestyle collection that includes:

apparel,
electronics,
die-cast miniatures,
all-new BMW Cruise Bikes
and an array of car accessories

The BMW Urban Retail Store comprises of vehicle display area, exclusive BMW, MINI Lifestyle collections and car accessories section, a mezzanine floor and a unique café by Blue Tokai.

The first-of-its-kind integrated Café by Blue Tokai is the latest destination in Hyderabad to enjoy a cup of finest coffee with friends. The café serves an exclusive limited edition in-house brew of ‘BMW blend coffee’ along with curated gourmet snacks.

The latest range of BMW Lifestyle Collection is showcased for automotive enthusiasts. It includes numerous inspiring products and exciting styles such as:

The new BMW Collection,
BMW Bikes,
Ehe BMW M Collection,
BMW Motorsports Collection,
MINI 60 Years Collection
BMW Classic Collection,
The MINI 2020 Collection
BMW Miniature,
The BMW Kids Collection,
BMW Sports Collections,
Montblanc Collection for created for BMW,
BMW Iconic Collection

Additionally, consumers can now access the complete range of lifestyle products at the touch of a button. The interactive screen at the urban retail store allows them to virtually scan through the entire BMW and MINI range of Lifestyle collections. Thereby not limiting their selection to styles or options available at the store. Thus, allowing them to shop directly online and have it shipped to their home.

The German craftsmanship of the all-new fourth generation BMW Cruise Bikes offers a unique fusion of design and functionality. The bikes are made of:

Light and strong frame,
feature a low maintenance Shimano Nexus 7 – Speed Hub gear
and hydraulic disc brakes to ensure a stylish ride with complete control.

An experience zone featuring Virtual Reality brings customers face-to-face with the latest information on the BMW product range. An interactive Virtual Product Presentation displayed on a large screen. This includes a car configurator that helps customers to evaluate, configure and review their dream car as per their imagination.

Customers can explore numerous attractive finance and insurance options through BMW Financial Services India on the entire range of BMW products.

Customized and flexible financial solutions can be further designed as per individual requirements.

Customers have the option of selecting, customizing and booking BMW products and services from the comfort of their home by visiting shop.bmw.in

They can explore a 360° view of vehicle exterior and interior along-with all features and personalisation options at the click of a button.

All queries on:

product,
service packages
and finance options can be addressed by interacting with a dealer representative online.

In addition

payments can be made online in a secure way.
The facility diligently follows comprehensive sanitisation process of its premises
Also, they follow social distancing norms as per the government guidelines