Ceat Zoom Rad X1 Premium Radial Tyres to cater to premium 200cc-400cc sports bikes
January 24, 2018
CEAT Zoom Rad X1
Last November CEAT Limited held the grand unveiling of premium radial tyres at the hands of Freddie Spencer, one of the world’s greatest motorcycle racers. The premium motorcycle radial tyres ‘Zoom Rad X1’ was launched at India Bike Week 2017 (IBW)- one of the biggest biking festivals in Asia. ‘Zoom Rad X1’ comes with ‘H-speed rating’ that provides high performance up to speeds of 210 kmph for premium bikes in the 200cc to 400cc range.
Growing demand from High Net Worth Individuals (HNIs), shift in aspirations of youth and rising presence of new premium motorcycle assembling facilities is driving premium motorcycles market in India. Bikes in the 200cc-400cc category are currently the fastest growing motorcycle segment and offer the best value in terms of capability and endurance on Indian roads. Motorcycles in the 200cc-400cc category are currently the fastest growing motorcycle segment and offer the best value in terms of capability and endurance on Indian roads. In addition to the growing demand from High Net Worth Individuals (HNIs), shift in aspirations of youth, the rising presence of new premium motorcycle assembling facilities is driving premium motorcycles market in India.
Commenting on the launch of CEAT – Zoom Rad X1 tyres, Mr. Nitish Bajaj, Vice President – Marketing, CEAT Limited, said, “We are very glad to launch our premium motorcycle radial tyres, Zoom Rad X1 at one of Asia’s biggest biker events – India Bike Week 2017. We have designed the Zoom Rad X1 tyres considering emerging customer trend leaning towards owning stylish, sportier and desirable premium motorcycles. As per industry experts, the luxury motorcycle market is expected to grow by 20 per cent CAGR in the next ten years. We plan to further fortify our offerings in the premium segment with more product launches in the future.”
About CEAT Ltd
Mumbai headquartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
