“EXPERIENCE HYUNDAI” to be Hyundai theme for Auto Expo 2018

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Celebrating its 20th Anniversary, Hyundai Motor India Limited (HMIL), today announced its impressive line-up for the upcoming Auto Expo 2018. Hyundai will showcase 15 exciting cars and technologies under the theme ‘Experience Hyundai’ at its pavilion in hall number 3 at the Auto Expo 2018 giving customers a glimpse of the company’s newest and futuristic innovations.

Commenting on the forthcoming Mega Exposition, Mr. YK KOO, MD & CEO Hyundai Motor India said, “Hyundai is celebrating 20 years of its production and sales in India. This year our theme for Auto Expo 2018 is ‘Experience Hyundai’ showcasing eco-friendly, mobility and connected technologies along with 15 trendsetter products. To create excitement and generate unique experiences for the visitors at Hyundai Pavilion in hall number 3, we have created 9 experiential zones.”

Some exciting Zones and Products to look forward are:

Eco Friendly Zone – IONIQ is World’s first car to offer all 3 electrified versions – Hybrid; Plug-in & All Electric. It is a Benchmark for alternative fuel vehicles with attractive design & engaging driving Experience.

Mobility Zone – Highlighting high performance sub-brand N which is a result of intensive testing and product development. The sub-brand N builds on Hyundai Motor’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models. The N capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.

 Robotics Zone – To showcases Hyundai’s innovation and technological advancement in producing World Class Robotics Machinery and engage customers through unique entertainment activities performed by robots.

KONA Zone – Kona is a stylish and highly functional compact SUV, perfectly suited to the needs of customers who pursue challenging, action-filled lifestyles. Kona aims to set new standards for the compact SUV segment, with appealing design, cutting-edge connectivity and class leading safety features.

Award Zone – The Award Zone celebrates Hyundai’s milestone achievement as the only car manufacturer to win many prestigious awards for its segment leading products from eminent media.

 Sports Zone – Hyundai has always connected with sports enthusiasts by its presence in global sporting activities like BCCI cricket championships, FIFA and football championships, golf, and World Rally Championship across worldwide markets. Customers will be treated to a host of technology aided gaming including football, cricket, simulated driving and NeuroSky FIFA Mind Game.

Kids Zone – A special dedicated kid’s zone has been set up with many interactive fun activities for our young Hyundai customers.

 Road Safety Zone – Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. #BeTheBetterGuy zone would be set up to encourage visitors to pledge towards responsible road safety behavior and spread the message of road safety and create strong awareness within communities for a positive Behavior Change.

JAI HO Zone – An exclusive and dedicated zone is created to showcase the range of domestic product line-up to celebrate super performance by segment best and industry benchmark creator products.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has nine car models across segments – EON, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, CRETA & TUCSON. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 490 dealers and more than 1,300 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.

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