Toyota Hilux is the 1st Official Vehicle Partner of the CISRL
June 3, 2023Toyota Hilux is the Official Vehicle Partner of the Ceat Indian Supercross Racing League. Toyota Kirloskar Motor (TKM) is proud to announce its association as the official vehicle partner for the upcoming Indian Supercross Racing League, world’s first-of-its-kind franchise-based supercross racing league, in the country. The Supercross is a variant of motocross that involves off-road motorcycle racing on a constructed dirt track consisting of steep jumps and obstacles.
’ was held in India in 2019. Furthermore, in the year 2020, the GR Supra GT Cup e-motorsport was announced in India, indulging avid gamers and motorsport-lovers in the digital realm, bringing in a lot of fun-drive and thrill.
Speaking on the partnership, Mr. Atul Sood, Vice President of Sales and Strategic Marketing – Toyota Kirloskar Motor, said,
“We are thrilled to associate as the official vehicle partner for the world’s first-of-its-kind franchise-based Indian Supercross Racing League. The remarkable dirt bike racing event provides us a unique opportunity to extend necessary support towards the movement of specialised dirt bikes with Toyota Hilux, which is renowned for its off-roading capabilities. In addition, we will be showcasing the unmatched performance of Hilux via a special act during this league. Needless to mention, our association with motorsports globally has been longstanding, and we are excited to support the Indian Supercross Racing League in India, to conduct their dirt bike race.
As Toyota’s product offering, the Toyota Hilux aims to fulfil the needs of customers seeking an awesome lifestyle utility vehicle that is best suited, not only for off-roading adventure drives on tough terrains, but also for everyday city use. Furthermore, this versatile vehicle is perfectly suited for multi-purpose usages that can cater to new emerging business customers be it campervan, farming, defence, mining, construction, rescue van, etc.”, he added.
- Given the rising trend of discerning millennials, leaning towards owning 4×4 SUVs, the Toyota Hilux has received good customer response by gaining enormous appreciation for its great styling and driving comfort.
- In addition to variety of remarkable features coupled with a robust engine, the Hilux also offers exceptional endurance, low maintenance cost, and great practicality for a variety of usage purposes.
- Toyota Hilux will continue to set new standards by creating new experiences and enhance the lifestyle of the customers to ‘Live a Fuller Life’.
Sharing his views about the official vehicle partnership with Toyota, Mr. Eeshan Lokhande, Co-founder of Indian Supercross Racing League, said,
“We are delighted to have Toyota Kirloskar Motor on board as our official vehicle partner for the Indian Supercross Racing League. Toyota’s Hilux with its rugged capabilities and reliability is a perfect accompaniment for our racing event to enable the movement of our dirt bikes to the race arena. We are confident of delivering a world-class racing experience to our audience and racers. We look forward to a successful partnership and an exhilarating season ahead.”
“Recently, in India, Toyota announced their foray into 4X4 X-pedition” – Highlights:
- Designed to connect with the 4×4 enthusiast and provide opportunities to unleash the true potential of their 4×4 SUVs.
- The first zonal drive took place in Southern region of India covering Bangalore-Hassan-Sakleshpur
- Thereby creating an unforgettable journey for the 4×4 community.
- In this direction, TKM’s association with Supercross League is an integral part of Toyota’s enhanced motorsport activities in India.
