TVS Srichakra Ltd Launched Brand TVS Eurogrip: Aimed At Millennials

TVS Srichakra Ltd Launched Brand TVS Eurogrip: Aimed At Millennials

August 20, 2019 0 By The Editor

Aims at strengthening leadership in the 2-wheeler tyre segment and reinforce its commitment to technology and R&D

Chennai, Tuesday, 20th August 2019: TVS Srichakra Limited, the leading 2 & 3-wheeler tyre company, today announced the launch of the brand ‘TVS Eurogrip’ targeted at meeting the needs of the millennial customer. TVS Eurogrip is born out of extensive consumer research and significant investments in global R&D, design and technology platforms. As part of its evolution and to associate itself with youthfulness and high performance, TVS Eurogrip is designed with global expertise, made in India and sold across the globe.