‘The Call of The Blue’ – Delhi Edition

India Yamaha Motor (IYM) Pvt Ltd. had its fifth round of the on-going ‘The Call of The Blue’ campaign in Delhi at Adventure Island, Rohini. After having four successful events in Chennai, Kolkata, Hyderabad and Bangalore, Yamaha carried forward the true essence of its global image, ‘exciting, stylish and sporty’. Many motorcycle enthusiasts from Delhi got a chance to be a part of the vast range of activities organised by Yamaha that included Gymkhana riding, an opportunity to witness Yamaha’s vintage bikes along with the recent launches.

The event fulfilled its aim to create a sense of belongingness amongst the Yamaha evangelists in the capital city. During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”

He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Delhi which is also an important market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”

About Yamaha Motor India group of companies

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at both the plants supports production of motorcycles and parts for the domestic as well as overseas markets.

YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.