Benelli India Announces Imperiale Raiders Club
Instilling pure passion and unanimity amongst Imperiale customers, Benelli India has announced the Imperiale Raiders Club for the new generation of riders. The announcement comes in the light of Benelli’s successful launch of Imperiale 400, an authentic bike with a pure spirit that today finds its essence in an elegant and retro motorcycle.
Labelled as Blue-Blooded Riders, the Imperiale owners are brought under a single platform to offer them an ultimate riding experience, thus celebrating oneness clubbed with great pride of owning an Imperiale. With Breakfast Rides, Day Rides, Zonal Rides and National Rides, Benelli is all set to create an exciting and adventurous environment across India to meet the expectations of even the most demanding riders, assuring them zero compromise on experience, build quality and reliability.
Announcing the new initiative, Mr. Vikas Jhabakh, Managing Director, Benelli India, said, “With the launch of Imperiale Raiders, we aim to bring a community of like-minded riders who crave to explore undiscovered India, under one roof. The community portrays an unbreakable bond that reflects every Blue-Blooded Rider’s connection with his or her Benelli Imperiale 400.”
The Imperiale Raiders Club logo represents a very compelling belief. The ferocious lion with a ravenous and stern look states the hunger to grow and accomplish goals and to endure an Imperial life. It also emphasizes the commandeering attitude to rule.
Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of ground breaking models, advanced technology, victories and world-renowned riders. In 2005, Benelli became a part of QJIAN JIANG (QJ) group, China. The production capacity reaches to 12,00,000 vehicles per year, with about 14,000 employees. Benelli as a global player has established itself across 70 countries and growing stronger.
Further strengthening Benelli Q.J’s position in the global market is Geely’s recent $166 million investment in parent company QJ, giving it 29.77% ownership of QJ’s equity. This makes Qjian Jiang, China’s second largest motorcycle manufacturer.
About Adishwar Auto Ride India
Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), a partner of Mahavir Group, one of the leading automobile dealers in the country. AARI is the exclusive partner by Benelli, to distribute Benelli’s premium product range in the country. The company has setup an assembly plant for Benelli in Hyderabad. The company manufactures and imports range of Benelli bikes from Italy & South East Asia regions.