Hero Ride Fest 2023 – Pune Edition

Hero Ride Fest 2023 – Pune Edition

January 11, 2023 0 By The Editor


Hero Ride Fest makes its Pune Debut. In keeping with its commitment to curating differentiated experiences for its customers, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, organised the first-of-its-kind ‘Hero Ride Fest’ in Pune. The exciting event witnessed a series of enthralling experiences for youngsters with Hero’s X-range of motorcycles and riding culture-inspired fashion show.

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HERO RIDE FEST – over a thousand and counting

Witnessing massive participation of over 1181 motorcycling enthusiasts including riding groups from the city.Also, for the first time they allocated dedicated parking lots and goodies for the Riding Groups that attended the Fest. Here is a list of the riding groups of Pune that participated in this year’s edition:

  • Free Souls Club
  • Griffin Cruisers
  • Knight Riderz Riding Club
  • Mojo Tribe
  • Nirvana Travellers India / Viper Riders
  • One Life Ride It
  • Pune Motorcycle Club
  • Radon Riders
  • Riders for Life
  • Sahyadri Trail Seeker
  • The Lycans Pune
  • Wheelsafer Club

Video Credits: OneLifeRideIt

Hero Ride Fest – Making new tracks & Ride down old paths

The day-long event gave integrated riding experiences from Hero MotoCorp’s marquee customer-centric platforms, such as:

  • XTracks – an off-road riding zone on the highly popular XPulse 2004V
  • XDrags – drag racing on the city explorer – Xtreme 160R
  • XDrags  Circuit – a closed-circuit track for the Xtreme motorcycle

Also, the fest additionally had an exclusive display area for Hero MotoCorp’s eye-catching accessories and merchandise.

Hero Ride Fest 2023 – ‘XTracks’

At the ‘XTracks’ Experience participants were first briefed about the track.This, in order to help them understand the capabilities of the bike and the trail. Following the briefing, The expert rider led them on a specially curated off-road track for a single lap. The tracks included obstacles to help riders test the characteristic features of the XPulse 200 4V & the Rally edition too. Ever since its debut, the XTracks has seen the maximum amount of traction and a beeline queue throughout the day.


Hero Ride Fest 2023 – ‘X Drags”: Circuit & Drag

The  ‘XDrags’ Experience made its debut in Pune. The Hero Xtreme 160R made its debut on track in Pune. The Circuit gave participants an opportunity to experience the nimble nature of the motorcycle. The participants were first provided with a safety briefing to inculcate safe riding habits. Following the briefings, riders were led on a specially curated circuit by expert riders from Hero MotoCorp. For the drags a short runway created to hit straight lines.


Hero Ride Fest – of Music and Artists

Besides offering some of the most electrifying off-roading experiences at the event, Hero Ride Fest saw some of the popular acts from the world of music for a spectacular show at Mahalakshmi Lawns, Nagar Road, Near Kharadi, Pune:

  • Including Srushti Tawade, a current sensation of the Indian Hip Hop scene and
  • Unkle Whisky – a band known for its immaculate covers

The event also witnessed the participation of local influencers who joined the fest with overwhelming enthusiasm.


Hero Ride Fest – The Extra Curricular Activities:

The high adrenaline experiences were complimented by numerous exciting forms of engagement and brotherhood-building activities such as:

  • The best-modified XPulse,
  • Graffiti,
  • Tattoo painting
  • Helmet customisation,
  • Arcade games,
  • Impromptu Contests,
  • Loads of Prizes and more.

Credits: Sufyan Rahi


Hero Ride Fest – Which city will it be:

Pune is one of the hot favourites to host the multi-city event that is popular in other cities including:

  • Delhi/NCR,
  • Chennai,
  • Bengaluru,
  • Mumbai,
  • Kolkata and
  • Lucknow.

Each of these locations witnessed overwhelming participation from riders and enthusiasts over the years.

Stay tuned to their website & Instagram for updates on the upcoming Fests


Speaking on the occasion Ranjivjit Singh, Chief Growth Officer (CGO), Hero MotoCorp said,

“Hero MotoCorp curated this innovative Hero Ride Fest to celebrate the camaraderie formed in communities
and inspire the new wave of riders. The extent to which the city has embraced this fest fills me with great joy and I’m confident that through this initiative we have achieved our goal of bringing together like-minded riders to fuel their adventure instincts in a Hero way! Xpulse and Xtreme have captivated the youth with their engineering prowess, design language, and unmatched performance. With Hero Ride Fest, we are creating a common platform to celebrate the passion for riding.”

About Hero MotoCorp

With innovation at the core of its philosophy, the New Delhi (India) headquartered Hero MotoCorp has been at the forefront of designing and developing technologically advanced motorcycles and scooters for customers around the world. It became the world’s largest two-wheeler manufacturer in 2001, in terms of unit volume sales in a calendar year, and has maintained the coveted title for the past 20 consecutive years.

With over 100 million satisfied customers across the globe, it continues to champion socio-economic progress and empowerment through its range of products and services.

Led by Dr Pawan Munjal, Chairman, Hero MotoCorp, it has taken rapid strides to expand its presence to 40 countries across Asia, Africa, and South & Central America.

Hero MotoCorp is a truly global enterprise with a workforce that comprises of people from different nationalities including:
  • India,
  • Bangladesh,
  • Colombia,
  • Germany,
  • Austria,
  • Japan and
  • France.

Hero MotoCorp is the dominant market leader in India – the world’s largest two-wheeler market – with over 50% share in the domestic motorcycle market.

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