Jeep® 4×4 Month is the first-ever celebration of its kind in IndiaApril 3, 2018
New customers can buy the Limited 4×4 variant of the Jeep® Compass at a special price
Existing bookings can be upgraded to the Limited 4×4 variant at a nominal cost
Jeep® Compass is India’s Most Awarded SUV in 2017 having won 26 awards
Jeep® Compass domestic sales nearing the 20,000 mark
MUMBAI, India | 3rd April, 2018: Fiat Chrysler Automobiles (FCA) announced ‘Jeep® 4×4 Month’ a first-of-its-kind customer celebration for the Jeep® brand in India. The Jeep® 4×4 month kicks off as part of the International Jeep® 4×4 Day, which the Company celebrates with its Jeep®customers globally on the 4th day of April, which is the 4th month of the year. The Jeep® 4×4 Month will run from April 4th to April 30th in India.
In an innovative program devised by FCA India, Jeep encourages new customers who are currently considering or have booked a 4×2 variant to upgrade to the Limited 4×4 variant by paying just Rs. 50,000 more, This limited option will be available across India from April 4th to April 30th, 2018 as part of an International celebration of the legendary Jeep 4×4 capability.
FCA India will run CampJeep®, a 4×4 driving as well as Jeep® brand experience, for potential customers and enthusiasts in Mumbai, Pune and Hyderabad, this month. FCA has planned a high impact and intensive Communications campaign encompassing Print, Digital, OOH and TV to inform customers across the country promoting the Jeep® 4×4 Month and encourage them to participate in the activities planned.
The Jeep® Compass was launched in India on July 31, 2017 and the first vehicle rolled off the production line in Ranjangaon on June 1, 2017. The SUV is available in three premium trims in the range – Sport, Longitude and Limited, and is offered in 10 variants with 2.0-litre Turbo Diesel and 1.4-litre Turbo Petrol Multiair powertrain options, with 4×4 and 4×2 derivatives available in the line-up.
About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Maserati brands.
FCA also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau, and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers.
FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.
About Jeep® Brand
Built on more than 75 years of legendary heritage, Jeep® is the authentic SUV with class leading capability, craftsmanship and versatility for people who seek extraordinary journeys.
The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep® vehicle line-up in India consists of the Jeep® Wrangler, Grand Cherokee and now the Jeep® Compass.