The Call of the Blue 2.0 weekend touring
Yamaha Call of the blue touring – Yamaha launched the season 2 of its brand campaign – The Call of the Blue on August 1, 2019. It was closely followed by the first on ground motorcycling event that was arranged at Four Points by Sheraton. At the premises in Mahabalipuram, Tamil Nadu on August 4, 2019 it witnessed electrifying hours of motorcycling excitement.
Over 190 riders from Blue Streaks joined to the experience of Yamaha’s racing excitement.
The riders started from various Yamaha showrooms in Chennai at the break of dawn and covered a distance of 60 kilometres. They reached Mahabalipuram over the breakfast tour.
Yamaha Call of the blue touring – The on ground event:
- Gymkhana riding
- Yamaha apparels and accessories offered for sale
were arranged at the venue.
The global official sponsor of Yamaha racing, Monster Energy joined the event to endorse the overall excitement.
The day long activity began with breakfast tour. This followed by on ground motorcycling competitions. These were laid over the exciting, stylish and sporty attributes of Yamaha and came out with a very different excitement in 2019.
Yamaha Call of the blue touring – The way ahead
- Gradually as Yamaha is keen to build the momentum of the brand’s soul-stirring excitement in India similar to its racing excitement found globally.
- This year’s event turned out to be an unrestricted motorcycling euphoria throughout an action packed day.
- The company will plan more of such events in coming time.
About Yamaha Motor India group of companies
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co. Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM).
IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at:
- Faridabad (Haryana),
- Surajpur (Uttar Pradesh)
- Chennai (Tamil Nadu).
The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries –
- Yamaha Motor Research and Development India Pvt Ltd. (YMRI),
- Yamaha Motor India Sales Pvt Ltd. (YMIS) and
- Yamaha Motor India Pvt Ltd. (YMI)
in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.
Presently, its product portfolio includes:
- Sports model YZF-R3 (321 cc) with ABS
- YZF-R15 version 3.0 (155 cc) with ABS,
- MT-15 (155 cc) with ABS;
Blue-Core Technology enabled models such as:
- FZ 25 (249 cc) with ABS,
- FZ S 25 (249 cc) with ABS,
- Fazer 25 (249 cc) with ABS,
- FZ-S FI (Fuel-Injected, 149 cc) with ABS,
- FZ FI (Fuel-Injected, 149 cc) with ABS,
- Saluto (125 cc) with UBS,
- Saluto RX (110 cc) with UBS
UBS enabled scooters:
- Fascino 125 FI,
- Ray ZR 125 FI,
- Street Rally 125 FI,
- Cygnus Ray ZR (113 cc),
- Fascino (113 cc),
- Cygnus Alpha (113 cc),
- Cygnus Ray Z (113 cc);
latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).