The Upshifters India

Yamaha Call of the blue touring

The Call of the Blue 2.0 weekend touring

Yamaha Call of the blue touring – Yamaha launched the season 2 of its brand campaign – The Call of the Blue on August 1, 2019. It was closely followed by the first on ground motorcycling event that was arranged at Four Points by Sheraton. At the premises in Mahabalipuram, Tamil Nadu on August 4, 2019 it witnessed electrifying hours of motorcycling excitement.

Over 190 riders from Blue Streaks joined to the experience of Yamaha’s racing excitement.

The riders started from various Yamaha showrooms in Chennai at the break of dawn and covered a distance of 60 kilometres. They reached Mahabalipuram over the breakfast tour.

Yamaha Call of the blue touring – The on ground event:

were arranged at the venue.

 

The global official sponsor of Yamaha racing, Monster Energy  joined the event to endorse the overall excitement.

The day long activity began with breakfast tour. This followed by on ground motorcycling competitions. These were laid over the exciting, stylish and sporty attributes of Yamaha and came out with a very different excitement in 2019.

Yamaha Call of the blue touring – The way ahead

 

About Yamaha Motor India group of companies

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co. Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM).

IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at:
The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries –

in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.

 

Presently, its product portfolio includes:

Blue-Core Technology enabled models such as:

 

UBS enabled scooters:

latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).

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