Yamaha FZ 25 wins India Design Mark (I Mark) Awards 2018
The acknowledgement is awarded to Yamaha’s powerful, mid-class, street fighter motorcycle FZ 25 for its engineering and design.
India Yamaha Motor (IYM) Pvt. Ltd. announced the receipt of prestigious India Design Mark (I Mark) by the Indian Design Council. The acknowledgement is awarded to Yamaha’s powerful, mid-class, street fighter motorcycle FZ 25 for its engineering and design. Since 2012, Yamaha’s design philosophy has received the true testimony for its entire range of products like YZF-R15 (2012), Cygnus Ray (2013), Cygnus Ray Z (2014), Cygnus Alpha and FZ (2015), Yamaha Fascino & Saluto 125 (2016), Cygnus Ray ZR and YZF R3 (2017) followed by FZ 25 winning the certification this year.
India Design Council is an autonomous body of Government of India established under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. It is a national strategic body for multi-disciplinary design and is involved in promotion of design to ultimately make India a design enabled country. The India Design Council is spearheading the national design direction and is working with other government agencies, the design community, industry and education institutions to promote design in business, society and public services and developing design excellence.
Commenting on the achievement, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha is excited to be honoured by industry’s one of the most coveted recognitions, ‘India Design Mark’. The brand always strives to bring the most innovative and stylish products to its consumers and this certification have further induced Yamaha’s zeal to cater to its patrons with exciting products that revs heart for its excellence in design, style and comfort.”
About India Design Mark (I Mark):
India Design Mark symbolizes product excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing & socially responsible. India Design Mark is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation.
About Yamaha Motor India Sales Pvt. Ltd
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.