The activation was aimed to capture the spirit of Yamaha’s true global image of being exciting, stylish and sporty. The motorcycle enthusiasts in Pune got a chance to witness this unique initiative that brought together multiple engagements to entice them.
This one-day event showcased some of the vintage models of Yamaha along with its latest range of motorcycles. Also, attendees got an opportunity to ride Yamaha two wheelers on the Gymkhana track.
During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said:
” Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a
#CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of The Call of the Blue should convey Yamaha customers or any customer of two wheelers about the brands commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Pune which is also a growing market for Yamaha.” The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a Kando creating company.
The Yamaha global, corporate philosophy of “creating Kando together.” “Kando” is a Japanese word that does not have a precise equivalent in English. “Kando” is something that inspires the heart and spirit … That which deeply satisfies … Appreciation … Admiration … An emotional impression or sensational feeling that touches the soul … Emotionally moving.
About Yamaha Motor India group of companies
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at:
Surajpur (Uttar Pradesh)
Chennai (Tamil Nadu)
The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries –
Yamaha Motor Research and Development India Pvt Ltd. (YMRI),
Yamaha Motor India Sales Pvt Ltd. (YMIS) and
Yamaha Motor India Pvt Ltd. (YMI) in India
to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.
Call of the Blue – Pune Edition Gallery