Yamaha Motor Company celebrates 63rd anniversaryJuly 2, 2018
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all of its offices and plant locations across country on July 1st & 2nd. The foundation day also called as “Yamaha Day” is celebrated across the globe with an aim to encourage Yamaha employees worldwide by fostering a better understanding and affection towards the brand and ultimately manifest “The unique style of Yamaha” through its products and services.
On this occasion, several activities were conducted to educate the employees on the successful journey of the brand since 1955 and its consistent endeavour to develop innovative technologies to meet the personal mobility requirements of the customers in the future. In Chennai, the celebrations began with the inauguration of YMI’s new Corporate Office at AKDR Tower, Old Mahabalipuram Road, which will also be the Head Office of Yamaha Motor India Sales Pvt. Ltd, (YMIS), the sales & marketing company.
Speaking on the occasion, Motofumi Shitara, Chairman, Yamaha Motor India Group said,
“We are extremely delighted to announce the 63 glorious years of Yamaha in the two-wheeler industry. The celebration marks our success and growing popularity, milestones and memories that have been created over the years. We look forward to excite our stakeholders, while offering the most stylish and sporty products, that have revved a million hearts across the globe. In India our entire focus will be to make a difference by offering more appealing bikes and scooters to our customers and make all efforts to increase the brand presence.”
A New Vision Document and the Brand Direction of the Yamaha Motor India Group Companies was also unveiled on this occasion. This year the celebration entails, bringing-in the blue colour that is synonymous with Yamaha Motor Racing as a part of internal corporate set-up as well as external retail landscape. The pan-India Yamaha dealerships also joined the celebrations with an objective of highlighting the excellence in personal mobility to the visitors and customers. The employees at Yamaha’s Chennai, Surajpur and Faridabad factory expressed their commitment towards the company’s vision by forming a ONE YAMAHA structure.
The first Yamaha motorcycle… the YA-1
On this day in the year 1955, Yamaha Motor Company in Japan began the production of its first product, the 125cc motorcycle “YA-1“. The grand success of the “YA-1” model highlighted the reliability of Yamaha’s technology and steadily helped the company to expand its presence across the globe with a range of exclusive and trusted products. Moving forward, the company envisages establishing a strong market presence through its sporty and stylish products which creates a sense of excitement amongst its customers. To know more about the humble beginnings of this story click here.
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.
Presently, YMIS supports IYM to market and sell its two-wheelers including Sports model such as YZF-R15S (149 cc); Blue-Core Technology enabled models such as FZ 25 (249 cc), Fazer 25 (249 cc), FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX (110 cc), Cygnus Ray-ZR (113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).