Yamaha’s new strategic campaign “The Call of the Blue” which parasols the overall product and marketing initiatives including motorcycles and scooters now brings excitement into the 113 cc scooter category. The line-up includes Unified Braking system (UBS) enabled Yamaha Fascino, Cygnus Ray ZR, Cygnus Ray ZR Street Rally, Cygnus Alpha – all available with maintenance free battery, thus adding to the overall impact of the brand’s excitement.
Yamaha Fascino has considerably gone into raptures about its unique styling and fashion cues since its launch in 2015. In 2019, Yamaha has further jazzed up the unisex appeal of Yamaha Fascino (113 cc) by introducing a modish colour “Season green” with UBS, maintenance free battery.
While introducing an inspiring passage to the global excitement of the brand with The Call of the Blue, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “Within five years of introducing Yamaha’s scooters in India, the company has been able to lay the foundations in the market with its uniqueness of mobility products that are also stylish and exciting. The company will further build on this momentum by categorically planning more excitement for scooter customers that revs in Yamaha’s unique style and sportiness. The new line up including Fascino will reserve and expand the brand’s overall unique character of offering exciting mobility solutions.”
Yamaha scooter product name
(now with UBS and maintenance free battery)
Price (Rs.) Ex showroom Delhi
Fascino
55,193
Cygnus Ray ZR Street Rally
58,698
Cygnus Ray ZR Disc brake
56,698
Cygnus Ray ZR Disc brake DARKNIGHT
57,698
Cygnus Ray ZR Drum brake
54,051
Cygnus Alpha Disc brake
55,730
Cygnus Alpha Drum brake
52,272
Cygnus Ray Z
51,417
About Yamaha Motor India group of companies Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.
